Design the right experience.
Build the experience right.

I am a seasoned Experience Design and Product Leader.

I currently work as a design leader, strategist and creator at Shopify, focused on international e-commerce, Shop Promise (an Amazon Prime competitor), domestic sales tax, shipping strategy and logistics.

Previously I lead experience design across the ASICS Digital Ecosystem. This includes ASICS B2C, B2B, OneASICS Membership, Omnichannel, Runkeeper App and Studio App.

I evangelize outcome oriented product design as well as differentiated brand expression through meaningful and delightful customer-centric experiences.